Insights
Growth Lab – News, data, and insights from Headcore.
ICP Research with AI: How We Find the Ideal Customer and the MVP Test Market
GrowthChatGPT Ads: the complete manual
GrowthHow to decide inside a company when money costs 14% a year
BrandingBrand architecture: who inherits the family name and who goes by their own
BrandingThe morning shift
Intelligence UnitHow to identify AI text in 2026: the updated map of the patterns that give it away
InsightsHow to use AI in branding: the three phases of the new operator
InsightsBrazil has 160.9 million pets and 39 million children. The same brands serve both ends.
BehaviorFemale power is not climbing the corporate ladder. It is building another building.
InsightsBranding
Quiet luxury in 2026: when the price has to explain itself
In 2026, seven in ten luxury buyers walked away from a purchase because the price did not add up, and the logo came last among 18 criteria. What BCG, Bain, NIQ and Worldpanel measured, and how it shows up in Brazil.
How to review AI-generated content before publishing
10 blind lenses judge our pieces before release. How to review AI-generated content for facts, brand and writing, with set criteria.
CLAUDE.md, auto memory and Brand Brain: how to give AI a brand memory
200 lines is the suggested cap for a CLAUDE.md. How Claude Code memory works and how we keep a brand in a Brand Brain.
Brand activation: why the brand should come second
At festivals with community roots, a brand tends to be better received when it steps back. The Havaianas and NTS case, Toluna's survey on Carnival 2026 and what we saw inside a business community.
How to decide inside a company when money costs 14% a year
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
The invisible war over your budget: why the algorithm already decides where your money goes
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
CX – Customer Experience
Quiet luxury in 2026: when the price has to explain itself
In 2026, seven in ten luxury buyers walked away from a purchase because the price did not add up, and the logo came last among 18 criteria. What BCG, Bain, NIQ and Worldpanel measured, and how it shows up in Brazil.
Brand activation: why the brand should come second
At festivals with community roots, a brand tends to be better received when it steps back. The Havaianas and NTS case, Toluna's survey on Carnival 2026 and what we saw inside a business community.
Brazil’s pet market in 2026: where pet owners buy and how to orchestrate the channels
Brazil’s pet market should reach R$ 81.35 billion in 2026, with pet food growing more slowly than services and veterinary care. Where pet owners buy, where the pets and the money are, and how to orchestrate the channels.
Brazil has 160.9 million pets and 39 million children. The same brands serve both ends.
The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like this. Brazil has 160.9 million pets, according to Abempet. It is the third largest pet market […]
Strategic Graphic Design: what separates a brand that performs from a brand that merely exists
95% of companies have brand guidelines. 25% apply them. The gap has a measured cost. Senior professionals who tracked the direct impact report US$ 6 million in lost revenue per year. On the other side, the companies that close this gap grow 17% faster, cut customer acquisition cost by 27%, and run ads with CTR […]
Relationship is not a soft skill, it is the most hidden data in your revenue
Relationship Is Not a Soft Skill, It's Hidden Revenue Data | Cristiano Haubrich March 26, 2026 · Essay · 12...
Experts
Quiet luxury in 2026: when the price has to explain itself
In 2026, seven in ten luxury buyers walked away from a purchase because the price did not add up, and the logo came last among 18 criteria. What BCG, Bain, NIQ and Worldpanel measured, and how it shows up in Brazil.
How we use AI in Headcore’s operations, and what we tell clients about it
6 months, 6 plugins and 17 agents. How AI entered Headcore's operations and the transparency rule we use with clients.
Brand activation: why the brand should come second
At festivals with community roots, a brand tends to be better received when it steps back. The Havaianas and NTS case, Toluna's survey on Carnival 2026 and what we saw inside a business community.
The morning shift
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™...
Brazil has 160.9 million pets and 39 million children. The same brands serve both ends.
The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like this. Brazil has 160.9 million pets, according to Abempet. It is the third largest pet market […]
AI eliminated execution. Now, taste is the only asset left.
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]
Growth
Skills and plugins in Claude Code: what they are, how to install them and when to build your own
6 plugins and 17 agents run our operation. What Claude Code skills and plugins are, how to install them and when to build your own.
Subagents and agent teams in Claude Code: what they are and when to use each
What subagents and agent teams are in Claude Code, how to create a subagent, what each one costs and how Headcore uses 17 of them in its brand operation.
Brand activation: why the brand should come second
At festivals with community roots, a brand tends to be better received when it steps back. The Havaianas and NTS case, Toluna's survey on Carnival 2026 and what we saw inside a business community.
Brazil’s pet market in 2026: where pet owners buy and how to orchestrate the channels
Brazil’s pet market should reach R$ 81.35 billion in 2026, with pet food growing more slowly than services and veterinary care. Where pet owners buy, where the pets and the money are, and how to orchestrate the channels.
ICP Research with AI: How We Find the Ideal Customer and the MVP Test Market
ICP research with AI means using automated search tools to find out, with sources, who buys a product, why they buy it and where those buyers are. ICP stands for ideal customer profile. At Headcore, we run this research before every launch. It runs in Claude Code, uses two search tools, Tavily and Exa, and […]
ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Insights
Quiet luxury in 2026: when the price has to explain itself
In 2026, seven in ten luxury buyers walked away from a purchase because the price did not add up, and the logo came last among 18 criteria. What BCG, Bain, NIQ and Worldpanel measured, and how it shows up in Brazil.
How we use AI in Headcore’s operations, and what we tell clients about it
6 months, 6 plugins and 17 agents. How AI entered Headcore's operations and the transparency rule we use with clients.
How to review AI-generated content before publishing
10 blind lenses judge our pieces before release. How to review AI-generated content for facts, brand and writing, with set criteria.
CLAUDE.md, auto memory and Brand Brain: how to give AI a brand memory
200 lines is the suggested cap for a CLAUDE.md. How Claude Code memory works and how we keep a brand in a Brand Brain.
Skills and plugins in Claude Code: what they are, how to install them and when to build your own
6 plugins and 17 agents run our operation. What Claude Code skills and plugins are, how to install them and when to build your own.
Subagents and agent teams in Claude Code: what they are and when to use each
What subagents and agent teams are in Claude Code, how to create a subagent, what each one costs and how Headcore uses 17 of them in its brand operation.
Technology
How we use AI in Headcore’s operations, and what we tell clients about it
6 months, 6 plugins and 17 agents. How AI entered Headcore's operations and the transparency rule we use with clients.
How to review AI-generated content before publishing
10 blind lenses judge our pieces before release. How to review AI-generated content for facts, brand and writing, with set criteria.
CLAUDE.md, auto memory and Brand Brain: how to give AI a brand memory
200 lines is the suggested cap for a CLAUDE.md. How Claude Code memory works and how we keep a brand in a Brand Brain.
Skills and plugins in Claude Code: what they are, how to install them and when to build your own
6 plugins and 17 agents run our operation. What Claude Code skills and plugins are, how to install them and when to build your own.
Subagents and agent teams in Claude Code: what they are and when to use each
What subagents and agent teams are in Claude Code, how to create a subagent, what each one costs and how Headcore uses 17 of them in its brand operation.
ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Uncategorized
The Future of the Creative Industry in 2025 | Strategy and Impact
The creative industry is entering a new cycle. In a landscape saturated with content and with increasingly demanding consumers, brands that fail to innovate disappear into the noise. The question is not just about being seen, it is about impacting, connecting and dominating. For 2025, the trends will not be merely technological evolutions, but also […]