Performance marketing and paid media focused on return
With Impulse Ads, Headcore plans and optimizes paid media from the same brand diagnosis, so every dollar goes to the campaigns that drive sales.
Impulse Ads exists to bring order to it.
Almost every company that gets here already invests in marketing. The problem is that results don’t keep up with the effort. Campaigns run. Leads come in. But growth doesn’t hold.
What usually stalls in paid media management
Impulse Ads is Headcore’s paid media management and performance marketing operation, built for companies that already invest and have no system.
It’s rarely a lack of channels or budget. Here’s what we see most often:
In the end, the operation gets expensive and hard to predict.
Start now →Four stages, from diagnosis to optimization
We organize channel, audience, markets, and hypothesis before the first campaign goes live. Each stage answers a question about your business.
Where is the biggest bottleneck in my growth today?
01Immersion
- AI-powered immersion
- Page Strategy
- Cohorts
Do I have a clear plan before spending the first dollar?
02Setup
- Landing page
- CRM
- Dashboards
- Automations
Does my funnel work from click to sale without relying on improvisation?
03Campaigns and content
- Reach
- Consideration
- Conversion
- Reactivation
- Nurturing
Does growth keep going even when I stop pushing?
04Optimization
- Weekly report
- Monthly report
- D-1 report
- Continuous optimization
Sprints
Editorial content runs through every stage, with continuous production from sprint 3 on.
Sales data corrects the campaign before the next cycle begins.
Offline conversions flow back to the Google and Meta algorithms, with AI and automation. That way, the system learns who actually bought and looks for similar people.
Impulse Ads connects media to the rest of the operation.
Each piece has a defined role, and it all works together:
A simple funnel that understands who will buy.
We use data, automation, and AI to qualify leads better and make the sales team’s job easier.
Sales gets fewer leads, and better ones.
I want better-qualified leadsHow performance marketing works in practice
Diagnosis
We understand the real picture before proposing any action.
Setup
We organize pages, CRM, automations, and metrics.
Campaigns
Every campaign starts with a clear role in the funnel.
Optimization
Constant adjustments to improve results without waste.
Paid media on our blog
Talk to a specialist
Does your company already invest in marketing and want more predictable results?
In a quick conversation, we show you where the funnel loses sales and what to fix first.
Fill out the form and our team will get back to you. Talk to a specialist.
Frequently asked questions
How long until I see results?
Paid media: first signals in 2 to 4 weeks, consistent results in 60 to 90 days. The first 30 days are for learning, since the algorithm needs data volume to optimize. SEO starts generating qualified traffic between 3 and 6 months.
What is the minimum media investment?
Below R$ 3,000/month (BRL), the data volume is not enough for the algorithm to learn consistently. A serious operation starts between R$ 5k and R$ 10k/month in budget, separate from the management fee.
What is the difference between you and a performance agency?
A performance agency receives a budget and executes within what already exists. Headcore analyzes the entire system (funnel, offer, brand, and channel) and builds the strategy before the investment. The practical result is performance with efficiency: lower CAC, less waste, growth that holds.
Why is my current campaign not working?
The most common causes are an unclear offer, a poorly defined audience, or a funnel that breaks after the click. Before increasing investment, the diagnosis needs to identify where the funnel leaks, from the top through to the close.
What is the Performance Canvas?
The Performance Canvas is Growth Science’s strategic-direction instrument applied to performance. It organizes business objectives, priority audience, offers, channels, and decision metrics into a single model, connecting marketing and sales before any budget goes into media. It is the step that turns diagnosis into a clear performance strategy, which Impulse Ads then executes.
What does a performance marketing agency do?
It buys media on platforms such as Google, Meta, and LinkedIn with method: audience definition, campaign structure, budget by funnel stage, creative, measurement, and continuous adjustment. The part that usually goes missing is the criteria set before execution, which decide what deserves to be advertised and to whom.
How much does a performance marketing agency cost?
There are two separate costs: the media budget, which goes to the platforms, and the management fee, which pays for the operation. We work with a monthly fee set by the number of channels and the complexity of the structure, and we recommend a minimum media budget so campaigns can actually learn. The proposal shows both numbers openly.