Impulse Ads exists to bring order to it.
Almost every company that gets here already invests in marketing. The problem is that results don’t keep up with the effort. Campaigns run and leads come in, but growth doesn’t hold.
Impulse Ads is the paid media and performance marketing operation at Headcore, built for companies that already spend and have no system.
What usually stalls in paid media
It’s rarely about channels or budget. Here’s what we see most often:
In the end, growing the operation gets hard.
Start now →What we do differently
Before we advertise, we understand the business.
Before media, we get this in order:
- Who the right audience is
- Strategic, creative segmentation
- Where the funnel loses efficiency
- Which numbers actually matter
Impulse Ads is structure, not just media.
Nothing runs in isolation. Every piece has a clear role. It all works together:
Your funnel should be smart, not complicated.
We use data, automation, and AI to qualify leads better and make the sales team’s job easier.
Quality over volume.
How performance marketing works in practice
Diagnóstico
We understand the real picture before proposing any action.
Setup
We organize pages, CRM, automations, and metrics.
Campaigns
Every campaign is born with a clear role in the funnel.
Optimization
Constant adjustments to improve results without waste.
Frequently asked questions
How long until I see results?
Paid media: first signals in 2 to 4 weeks, consistent results in 60 to 90 days. The first 30 days are learning, the algorithm needs data volume to optimise. SEO starts generating qualified traffic between 3 and 6 months.
What is the minimum media investment?
Below R$ 3,000/month (BRL) the data volume is insufficient for the algorithm to learn consistently. A serious operation starts between R$ 5k and R$ 10k/month in budget, separate from the management fee.
What is the difference between you and a performance agency?
A performance agency receives a budget and executes within what already exists. Headcore analyses the entire system, funnel, offer, brand, and channel, and builds the strategy before the investment. The practical result is performance with efficiency: lower CAC, less waste, growth that holds.
Why is my current campaign not working?
The most common causes are an unclear offer, a poorly defined audience, or a funnel that breaks after the click. Before increasing investment, the diagnosis needs to identify where the funnel leaks, from the top through to the close.
What is the Performance Canvas?
The Performance Canvas is Growth Science’s strategic-direction instrument applied to performance. It organizes business objectives, priority audience, offers, channels, and decision metrics into a single model, connecting marketing and sales before any budget goes into media. It is the step that turns diagnosis into a clear performance strategy, which Impulse Ads then executes.
What does a performance marketing agency do?
It buys media on platforms such as Google, Meta and LinkedIn with method: audience definition, campaign structure, budget by funnel stage, creative, measurement and continuous adjustment. The part that is usually missing is not pressing buttons in the platform — it is the criteria before execution, which decides what deserves to be advertised and to whom.
How much does a performance marketing agency cost?
There are two separate costs: the media budget, which goes to the platforms, and the management fee, which pays for the operation. We work with a monthly fee set by the number of channels and the complexity of the structure, and we recommend a minimum media budget so campaigns can actually learn. The proposal shows both numbers openly.
Talk to a specialist
Does this sound like you? If your company already invests in marketing but wants more predictable results, if it feels like marketing and sales still aren’t on the same team, and if decisions need to move from guesswork to data, it’s worth a conversation.
Talk to our team.