Brazil has 160.9 million pets and 39 million children. The same brands serve both ends. The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like […]
Wellness & Sport Dossier 2025 | Editorial 2025 Dossier Wellness & Sport The Science & the Data. The engineering behind behavior in a US$ 9 trillion market. Intelligence Unit “What makes someone stop their thumb on the screen?” I have always had an obsessive curiosity to understand what moves people. Over the past few weeks, […]
Retail in 2025: A Technological Revolution Retail in 2025 is one step away from a radical transformation, driven by technological innovation. Artificial intelligence, for example, opens the door to a truly personalized customer experience. Companies can no longer ignore the importance of omnichannel, since consumers expect seamless and efficient interactions, whether online or in physical […]
Beauty and Market: The Impact of Trends on Generation Alpha In an increasingly connected world, beauty becomes a powerful expression of identity, especially among Generation Alpha. With technology shaping the way we consume products, this new age group stands out not only for its appetite for trends, but also for its social and environmental awareness. […]