Category: Intelligence Unit

The morning shift

The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ The morning shift In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: […]

Brazil has 160.9 million pets and 39 million children. The same brands serve both ends.

Brazil has 160.9 million pets and 39 million children. The same brands serve both ends. The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like […]

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Category: Intelligence Unit

The morning shift

Brazil has 160.9 million pets and 39 million children. The same brands serve both ends.