ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Category: Growth
How to decide inside a company when money costs 14% a year
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
The invisible war over your budget: why the algorithm already decides where your money goes
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
How to identify AI text in 2026: the updated map of the patterns that give it away
AI writing tics grow old. In 2023, delve was the flag word for ChatGPT in any text under suspicion. In 2025, its frequency collapsed. Core and modern took its place, according to a Washington Post analysis of 300 thousand messages from the model between June 2024 and July 2025. Anyone still detecting AI against the […]
The pipeline health no one measures
Brand Strategy · Growth 2026 The pipeline health no one measures Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point […]
AI eliminated execution. Now, taste is the only asset left.
AI eliminated execution. Now, taste is the only asset left. There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. […]
Relationship is not a soft skill, it is the most hidden data in your revenue
Relationship Is Not a Soft Skill, It’s Hidden Revenue Data | Cristiano Haubrich March 26, 2026 · Essay · 12 min read · Strategic Networking Relationship is not a soft skill, it is the most hidden data in your revenue The highest-ROI channel in your portfolio has no dashboard. It does not show up in […]
Response time and lead conversion: what really defines sales
Response Time and Lead Conversion: What Defines Sales in the Digital World Response time and lead conversion: what really defines sales The first contact is already the proposal. You hire a personal trainer. You message her on Monday morning. She replies on Wednesday. You already gave up on Tuesday. Not on the trainer. On yourself. […]
Innovation and Feedback: How Spin-offs Turn Brands into Icons in the Digital Age
Innovation in Focus: Spin-offs and Feedback as Strategies for Success Hey, world. Let’s get straight to the point: in today’s business landscape, everything revolves around innovation. Have you ever stopped to think about how spin-offs and feedback shape brand identity and communication strategies? In this sea of information, distinguishing what truly matters is crucial for […]
The end of the account manager (and why no one will miss it)
Hey, world. What was once a strategic role became a bureaucratic function. The account manager, who should lead the client relationship and drive the business forward, now only manages approvals, reviews, and deadlines. This didn’t happen by chance. The market moved away from the fixed-contract model toward one-off projects, and a lot of people got […]