Category: Business

The end of the account manager (and why no one will miss it)

Hey, world. What was once a strategic role became a bureaucratic function. The account manager, who should lead the client relationship and drive the business forward, now only manages approvals, reviews, and deadlines. This didn’t happen by chance. The market moved away from the fixed-contract model toward one-off projects, and a lot of people got […]

The Future of the Creative Industry in 2025 | Strategy and Impact

The creative industry is entering a new cycle. In a landscape saturated with content and with increasingly demanding consumers, brands that fail to innovate disappear into the noise. The question is not just about being seen, it is about impacting, connecting and dominating. For 2025, the trends will not be merely technological evolutions, but also […]