Category: Business

The morning shift

The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: Brazilian social life […]

The pipeline health no one measures

Brand Strategy · Growth 2026 Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point most sales teams have never calculated. […]

AI eliminated execution. Now, taste is the only asset left.

There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]

What Comes After AI: 5 Moves Already Changing Business in 2026

I’m going to be straight with you. Global AI spending will reach $2.60 trillion in 2026, a 47% jump over last year (Gartner, May 2026). In the same window, 56% of CEOs report neither higher revenue nor lower costs from AI over the past twelve months — from a survey of 4,454 chief executives across […]

Relationship is not a soft skill, it is the most hidden data in your revenue

Relationship Is Not a Soft Skill, It’s Hidden Revenue Data | Cristiano Haubrich March 26, 2026  ·  Essay  ·  12 min read  ·  Strategic Networking The highest-ROI channel in your portfolio has no dashboard. It does not show up in the monthly report. It has no owner. And that is exactly why you keep leaving […]

Economy, Consumption and Behavior in Brazil

Headcore Report: NEXT>> 2026 Headcore Digital Reports NEXT>> 2026 Act 1: Context and Scope The Brazilian landscape for 2026 is taking shape around a paradox: macroeconomic resilience, marked by a robust labor market and GDP growth, contrasts with growing pressure on the financial health of households. This report offers a complete overview of the main […]

Innovation and Feedback: How Spin-offs Turn Brands into Icons in the Digital Age

Innovation in Focus: Spin-offs and Feedback as Strategies for Success Hey, world. Let’s get straight to the point: in today’s business landscape, everything revolves around innovation. Have you ever stopped to think about how spin-offs and feedback shape brand identity and communication strategies? In this sea of information, distinguishing what truly matters is crucial for […]