How to decide inside a company when money costs 14% a year
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
Category: Business
The invisible war over your budget: why the algorithm already decides where your money goes
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
The morning shift
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ The morning shift In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: […]
The pipeline health no one measures
Brand Strategy · Growth 2026 The pipeline health no one measures Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point […]
AI eliminated execution. Now, taste is the only asset left.
AI eliminated execution. Now, taste is the only asset left. There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. […]
What Comes After AI: 5 Moves Already Changing Business in 2026
The Bill Has Come Due: What Comes After AI and Why It Changes Everything in Your Business I’m going to be straight with you. The entire world is talking about artificial intelligence as if it were the final destination. The last stop. The point of arrival. I get it, I really do. When a technology […]
Relationship is not a soft skill, it is the most hidden data in your revenue
Relationship Is Not a Soft Skill, It’s Hidden Revenue Data | Cristiano Haubrich March 26, 2026 · Essay · 12 min read · Strategic Networking Relationship is not a soft skill, it is the most hidden data in your revenue The highest-ROI channel in your portfolio has no dashboard. It does not show up in […]
Economy, Consumption and Behavior in Brazil
Headcore Report: NEXT>> 2026 Headcore Digital Reports NEXT>> 2026 Act 1: Context and Scope The Brazilian landscape for 2026 is taking shape around a paradox: macroeconomic resilience, marked by a robust labor market and GDP growth, contrasts with growing pressure on the financial health of households. This report offers a complete overview of the main […]
Innovation and Feedback: How Spin-offs Turn Brands into Icons in the Digital Age
Innovation in Focus: Spin-offs and Feedback as Strategies for Success Hey, world. Let’s get straight to the point: in today’s business landscape, everything revolves around innovation. Have you ever stopped to think about how spin-offs and feedback shape brand identity and communication strategies? In this sea of information, distinguishing what truly matters is crucial for […]
How to Be Prepared for the 2025 Cyber Threats: Resilience, AI and Supply Chain Security
Cyber Threats: What to Expect in 2025 Hey, everyone. Let’s get straight to the point: cybersecurity is going to be a real battlefield in the coming years. With the growing use of artificial intelligence in the wrong hands, our digital security is under constant risk. And guess what? 2025 promises to be a decisive year […]