How to decide inside a company when money costs 14% a year
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
Category: Trends
The morning shift
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: Brazilian social life […]
AI eliminated execution. Now, taste is the only asset left.
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]
Branding: the most memorable event of your life was not the easiest
The most memorable event of your life was not the easiest It was the one you almost didn’t go to. The one that demanded something of you. The one that made you uncomfortable before it made you remember. The events industry wants to take that away from you. Neuroscience says that is the worst thing they […]
How to Be Prepared for the 2025 Cyber Threats: Resilience, AI and Supply Chain Security
Cyber Threats: What to Expect in 2025 Hey, everyone. Let’s get straight to the point: cybersecurity is going to be a real battlefield in the coming years. With the growing use of artificial intelligence in the wrong hands, our digital security is under constant risk. And guess what? 2025 promises to be a decisive year […]
The future of commercial audiovisual: the trends that will dominate 2025
From analog to surreal: the new era of visual advertising has already begun Hello, world. Audiovisual is in constant flux, and whoever doesn’t ride the wave gets left behind. In 2025, the game is no longer just about flawless aesthetics or cutting-edge technology – it’s about real connection with the audience, authenticity and new ways […]
The end of the account manager (and why no one will miss it)
Hey, world. What was once a strategic role became a bureaucratic function. The account manager, who should lead the client relationship and drive the business forward, now only manages approvals, reviews, and deadlines. This didn’t happen by chance. The market moved away from the fixed-contract model toward one-off projects, and a lot of people got […]
How Generation Alpha Is Transforming the Beauty Market: Innovative Trends and Impacts
Beauty and Market: The Impact of Trends on Generation Alpha In an increasingly connected world, beauty becomes a powerful expression of identity, especially among Generation Alpha. With technology shaping the way we consume products, this new age group stands out not only for its appetite for trends, but also for its social and environmental awareness. […]