Soul Varejo

Branding Strategy Visual Identity Naming Storytelling Retail SaaS Technology & Innovation

Tecnologia que atua
na alma do seu negócio (Technology that works at the soul of your business)

Soul Varejo

Industry
Digital transformation in retail
SAP consulting
End-to-end solutions and services

What we did
Naming
Brand strategy
Positioning
Brand architecture
Tone of voice

The SAP retail technology market is highly technical, fiercely competitive, and dominated by global giants. Yet many consultancies fail to communicate value in a way that is clear, human, and grounded in retailers’ reality — especially in a landscape where:

47% of companies find migrating to SAP complex and painful;
Technical support is a critical bottleneck for nearly half of ERP managers;
And only 1 in 3 retailers truly integrates physical and digital channels, according to Capgemini (2022).

Soul Varejo suffered from low brand awareness despite its technical excellence, and struggled to communicate what set it apart in a market saturated with generic solutions.
We repositioned Soul Varejo as a technology brand with human depth. A strategic partner that speaks retail’s language, understands the pain of the shop floor, and solves the technical backend with precision.