The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: Brazilian social life […]
The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like this. Brazil has 160.9 million pets, according to Abempet. It is the third largest pet market […]
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]
Headcore Report: NEXT>> 2026 Headcore Digital Reports NEXT>> 2026 Act 1: Context and Scope The Brazilian landscape for 2026 is taking shape around a paradox: macroeconomic resilience, marked by a robust labor market and GDP growth, contrasts with growing pressure on the financial health of households. This report offers a complete overview of the main […]
Wellness & Sport Dossier 2025 | Editorial 2025 Dossier Wellness & Sport The Science & the Data. The engineering behind behavior in a US$ 9 trillion market. Intelligence Unit “What makes someone stop their thumb on the screen?” I have always had an obsessive curiosity to understand what moves people. Over the past few weeks, […]