How we use AI in Headcore’s operations, and what we tell clients about it
6 months, 6 plugins and 17 agents. How AI entered Headcore's operations and the transparency rule we use with clients.
Articles
How to review AI-generated content before publishing
10 blind lenses judge our pieces before release. How to review AI-generated content for facts, brand and writing, with set criteria.
CLAUDE.md, auto memory and Brand Brain: how to give AI a brand memory
200 lines is the suggested cap for a CLAUDE.md. How Claude Code memory works and how we keep a brand in a Brand Brain.
Skills and plugins in Claude Code: what they are, how to install them and when to build your own
6 plugins and 17 agents run our operation. What Claude Code skills and plugins are, how to install them and when to build your own.
Subagents and agent teams in Claude Code: what they are and when to use each
What subagents and agent teams are in Claude Code, how to create a subagent, what each one costs and how Headcore uses 17 of them in its brand operation.
ICP Research with AI: How We Find the Ideal Customer and the MVP Test Market
ICP research with AI means using automated search tools to find out, with sources, who buys a product, why they buy it and where those buyers are. ICP stands for ideal customer profile. At Headcore, we run this research before every launch. It runs in Claude Code, uses two search tools, Tavily and Exa, and […]
How much ChatGPT Ads costs in Brazil
The minimum to advertise on ChatGPT Ads with an account billed in Brazilian reais is R$ 40 per day per campaign, roughly R$ 1,200 a month. OpenAI recommends starting with a bid between US$ 3 and US$ 5 per click. At the exchange rate of October 30, 2026, the minimum budget buys between 44 and […]
ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
The invisible war over your budget: why the algorithm already decides where your money goes
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
Brand architecture: who inherits the family name and who goes by their own
Procter & Gamble sells Pampers, Gillette, Oral-B, Ariel and Vicks in about 180 countries and territories, under five business segments, and almost no consumer notices the P&G name on the package (Form 10-K, fiscal 2026). Apple went the opposite way: it put its own name on practically everything it builds and, on 3 January 2022, […]