ICP research with AI means using automated search tools to find out, with sources, who buys a product, why they buy it and where those buyers are. ICP stands for ideal customer profile. At Headcore, we run this research before every launch. It runs in Claude Code, uses two search tools, Tavily and Exa, and […]
The minimum to advertise on ChatGPT Ads in Brazil is R$40 per day per campaign, roughly R$1,200 a month. OpenAI itself recommends starting with a bid between US$3 and US$5 per click. At the exchange rate of 17 September 2026, that means the minimum budget buys between 47 and 78 clicks in a whole month. […]
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
Procter & Gamble sells Pampers, Gillette, Oral-B, Ariel and Vicks in about 180 countries and territories, under five business segments, and almost no consumer notices the P&G name on the package (Form 10-K, fiscal 2026). Apple went the opposite way: it put its own name on practically everything it builds and, on 3 January 2022, […]
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™...
AI writing tics grow old. In 2023, delve was the flag word for ChatGPT in any text under suspicion. In 2025, its frequency collapsed. Core and modern took its place, according to a Washington Post analysis of 300 thousand messages from the model between June 2024 and July 2025. Anyone still detecting AI against the […]
There is a measurable difference between those who have learned to use AI in branding and those who still only have access to it. Four independent reports published between April and May of 2026 are beginning to draw that difference clearly. Read together, they point to a learning curve, not to a technology problem. Brand […]
95% of companies have brand guidelines. 25% apply them. The gap has a measured cost. Senior professionals who tracked the direct impact report US$ 6 million in lost revenue per year. On the other side, the companies that close this gap grow 17% faster, cut customer acquisition cost by 27%, and run ads with CTR […]
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]