Brazil has 160.9 million pets and 39 million children. The same brands serve both ends. The quiet reorganization of Brazil’s care market, read together for the first time. April 16, 2026 8 minute read Analysis We started pulling together a series of reports from the last six months and noticed something nobody is talking about quite like […]
95% of companies have brand guidelines. 25% apply them. The gap has a measured cost. Senior professionals who tracked the direct impact report US$ 6 million in lost revenue per year. On the other side, the companies that close this gap grow 17% faster, cut customer acquisition cost by 27%, and run ads with CTR […]
Response Time and Lead Conversion: What Defines Sales in the Digital World Response time and lead conversion: what really defines sales The first contact is already the proposal. You hire a personal trainer. You message her on Monday morning. She replies on Wednesday. You already gave up on Tuesday. Not on the trainer. On yourself. […]
Headcore Report: NEXT>> 2026 Headcore Digital Reports NEXT>> 2026 Act 1: Context and Scope The Brazilian landscape for 2026 is taking shape around a paradox: macroeconomic resilience, marked by a robust labor market and GDP growth, contrasts with growing pressure on the financial health of households. This report offers a complete overview of the main […]
Wellness & Sport Dossier 2025 | Editorial 2025 Dossier Wellness & Sport The Science & the Data. The engineering behind behavior in a US$ 9 trillion market. Intelligence Unit “What makes someone stop their thumb on the screen?” I have always had an obsessive curiosity to understand what moves people. Over the past few weeks, […]
From analog to surreal: the new era of visual advertising has already begun Hello, world. Audiovisual is in constant flux, and whoever doesn’t ride the wave gets left behind. In 2025, the game is no longer just about flawless aesthetics or cutting-edge technology – it’s about real connection with the audience, authenticity and new ways […]
Transformations in Digital Marketing Through 2025 Interactive and Personalized Content Marketing The future of digital marketing springs from a growing need for interactivity and personalization. As brands adopt content strategies that not only inform but also engage, consumers tend to respond more positively. This means that, instead of merely consuming information, they can create and […]
Beauty and Market: The Impact of Trends on Generation Alpha In an increasingly connected world, beauty becomes a powerful expression of identity, especially among Generation Alpha. With technology shaping the way we consume products, this new age group stands out not only for its appetite for trends, but also for its social and environmental awareness. […]
AI Adoption: Overcoming Barriers and Managing Risks The adoption of artificial intelligence (AI) within organizations is transforming the way companies operate, driving significant improvements in customer experience and brand management. However, this transition presents challenges. Barriers to AI adoption, such as resistance to change and a lack of technical skills, require a strategic approach. By […]