ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Category: Insights
How to decide inside a company when money costs 14% a year
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
The invisible war over your budget: why the algorithm already decides where your money goes
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
The morning shift
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ The morning shift In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: […]
How to identify AI text in 2026: the updated map of the patterns that give it away
AI writing tics grow old. In 2023, delve was the flag word for ChatGPT in any text under suspicion. In 2025, its frequency collapsed. Core and modern took its place, according to a Washington Post analysis of 300 thousand messages from the model between June 2024 and July 2025. Anyone still detecting AI against the […]
How to use AI in branding: the three phases of the new operator
There is a measurable difference between those who have learned to use AI in branding and those who still only have access to it. Four independent reports published between April and May of 2026 are beginning to draw that difference clearly. Read together, they point to a learning curve, not to a technology problem. Brand […]
The pipeline health no one measures
Brand Strategy · Growth 2026 The pipeline health no one measures Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point […]
Female power is not climbing the corporate ladder. It is building another building.
In 2025, companies founded by women raised US$ 73.6 billion in venture capital, an all-time record. They generate twice the revenue per dollar invested. They lead 266 private companies worth more than US$ 1 billion. The data is all here. The market still does not know what to do with it.By Aline Heiss, Chief Sales Officer […]
AI eliminated execution. Now, taste is the only asset left.
AI eliminated execution. Now, taste is the only asset left. There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. […]
What Comes After AI: 5 Moves Already Changing Business in 2026
The Bill Has Come Due: What Comes After AI and Why It Changes Everything in Your Business I’m going to be straight with you. The entire world is talking about artificial intelligence as if it were the final destination. The last stop. The point of arrival. I get it, I really do. When a technology […]