ChatGPT Ads: the complete manual
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.
Double-digit real interest, a slowing economy and the highest US tariff in South America. What changes in management, marketing and operations at a Brazilian company through 2027.
Meta and Google automated the media decision. Anyone depending on a single platform grew on top of an operational risk they do not control. What to do before the next block.
The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: Brazilian social life […]
AI writing tics grow old. In 2023, delve was the flag word for ChatGPT in any text under suspicion. In 2025, its frequency collapsed. Core and modern took its place, according to a Washington Post analysis of 300 thousand messages from the model between June 2024 and July 2025. Anyone still detecting AI against the […]
There is a measurable difference between those who have learned to use AI in branding and those who still only have access to it. Four independent reports published between April and May of 2026 are beginning to draw that difference clearly. Read together, they point to a learning curve, not to a technology problem. Brand […]
Brand Strategy · Growth 2026 Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point most sales teams have never calculated. […]
In 2025, companies founded by women raised US$ 73.6 billion in venture capital, an all-time record. They generate twice the revenue per dollar invested. They lead 266 private companies worth more than US$ 1 billion. The data is all here. The market still does not know what to do with it.By Aline Heiss, Chief Sales Officer […]
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]
I’m going to be straight with you. Global AI spending will reach $2.60 trillion in 2026, a 47% jump over last year (Gartner, May 2026). In the same window, 56% of CEOs report neither higher revenue nor lower costs from AI over the past twelve months — from a survey of 4,454 chief executives across […]