Category: Insights

ChatGPT Ads: the complete manual

How ChatGPT Ads works, how to advertise and what decides delivery. The channel mechanics, the technical layer from the developer docs, a step by step and the mistakes that cost dearly.

The morning shift

The morning shift: how young Brazilians are rearranging their social life · Headcore Intelligence Unit Intelligence Unit · Growth Science™ The morning shift In 2025, alcohol abstinence among young Brazilians aged 18 to 24 went from 46% to 64%. In the same country, running clubs grew 800%. Headcore reads both numbers as a single move: […]

How to use AI in branding: the three phases of the new operator

There is a measurable difference between those who have learned to use AI in branding and those who still only have access to it. Four independent reports published between April and May of 2026 are beginning to draw that difference clearly. Read together, they point to a learning curve, not to a technology problem. Brand […]

The pipeline health no one measures

Brand Strategy · Growth 2026 The pipeline health no one measures Your company’s pipeline exists. The problem is that it belongs to someone else. A cross-analysis of data the market hasn’t done yet, about why a full forecast doesn’t guarantee a closed quarter, and what networking has to do with it. There’s a data point […]

AI eliminated execution. Now, taste is the only asset left.

AI eliminated execution. Now, taste is the only asset left. There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. […]

What Comes After AI: 5 Moves Already Changing Business in 2026

The Bill Has Come Due: What Comes After AI and Why It Changes Everything in Your Business I’m going to be straight with you. The entire world is talking about artificial intelligence as if it were the final destination. The last stop. The point of arrival. I get it, I really do. When a technology […]