In 2025, companies founded by women raised US$ 73.6 billion in venture capital, an all-time record. They generate twice the revenue per dollar invested. They lead 266 private companies worth more than US$ 1 billion. The data is all here. The market still does not know what to do with it.By Aline Heiss, Chief Sales Officer […]
There is a phrase that the CEO of a global holding company said to Forrester, without giving his name. The phrase is this: “By 2028, we will double profits and cut people in half.” He was not making a prediction. He was describing a plan. And the plan has already begun. Forrester had a 2022 […]
Hey, world. What was once a strategic role became a bureaucratic function. The account manager, who should lead the client relationship and drive the business forward, now only manages approvals, reviews, and deadlines. This didn’t happen by chance. The market moved away from the fixed-contract model toward one-off projects, and a lot of people got […]